Saturday, 9 July 2016

Hype check: Pokémon Go says more about Pokémon than it does about AR

pikachu-go But before we go sagely nodding about the coming Augmented Reality revolution the Poképoaclypse foretells, maybe it’s best to take a step back and examine the components of Pokémon Go’s success, and its potential pitfalls. 1. Pokémon The franchise upon which Pokémon Go is based is one of the best-selling video game franchises of all time. It has sold upwards of 279 million… Read More

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