A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read MoreTuesday, 30 August 2016
Snapchat’s 8-bit Serena Williams game is interactive history
A new game from ESPN’s Discover channel sponsored by Gatorade highlight Snapchat’s efforts to distinguish itself as a marketing vector for brands, as well as its potential to expand beyond its media sharing origins with add-on apps and features that could end up with it resembling a more multi-faceted platform. Serena Match Point isn’t ground-breaking in terms of… Read More
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