At its core, Zwift is indoor cycling software. But layered on top of its functionality is a community that in the two years the company has been operating has grown in both scale and shear strength. At an event at Rapha’s cycling in SF, I found myself surrounded by core users proudly flaunting their team names and meeting, often not for the first time. Even Barry Bonds showed up to… Read MoreSunday, 30 October 2016
Zwift merges indoor fitness with massive multi-player online gaming
At its core, Zwift is indoor cycling software. But layered on top of its functionality is a community that in the two years the company has been operating has grown in both scale and shear strength. At an event at Rapha’s cycling in SF, I found myself surrounded by core users proudly flaunting their team names and meeting, often not for the first time. Even Barry Bonds showed up to… Read More
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